Market entry
& readiness
Coordinate qualified regulatory, legal and product-safety specialists to assess U.S. market access and the requirements for launch.
Global technology. American reach.
Bringing humanoid
robotics to
America.
We’re building a U.S. distribution company for international humanoid manufacturers—connecting great technology with the customers, channels and local operations it needs to succeed.
U.S. BASEDGLOBALLY SOURCEDHUMANOID FOCUSED
THE NEXT GENERATION OF ROBOTICSILLUSTRATIVE CONCEPT
01 /Dedicated U.S. representation
02 /Distribution-led partnerships
03 /Long-term market development
The opportunity
You build the technology.
Let’s build your
U.S. business.
Entering a new market takes more than shipping a robot. It takes the right customers, a practical launch plan and people on the ground.
Humanoid America is seeking selected international manufacturers for long-term U.S. distribution partnerships. Our model is built around shared commercial goals, defined U.S. rights and a practical plan to grow together.
What we look for in a partnerOur proposed role
One coordinated
path to market.
For selected partners, we will build and coordinate the U.S. resources required at each stage—from market readiness to distribution and local support.
Market entry
Sales
& distribution
Develop customer opportunities, build reseller relationships and create a U.S. sales strategy around the robot’s capabilities.
Deployment
& operations
Plan demonstrations, customer pilots, import logistics and fulfillment with the right local providers.
Service
& scale
Develop training, spare-parts and service plans. Consider localization or U.S. assembly where the product and launch strategy call for it.
Our vision: Healthcare & senior living
Greater independence.
More support for
the people who care.
A long-term priority within our broader U.S. humanoid distribution strategy.
We believe healthcare and support for older adults represent one of the most meaningful long-term opportunities for humanoid robotics.
Our vision is to bring technologies to the American market that help people live more independently, assist with everyday tasks and give caregivers more time for human care.
We are particularly interested in manufacturers developing solutions for homes, senior-living communities and healthcare settings.
We intend to evaluate practical applications with manufacturers and care organizations—with safety, reliability, privacy and appropriate regulatory review at the center of that process.
For manufacturers
The right technology.
The right partnership.
We are looking for more than a robot to sell. We are looking for a manufacturer with whom we can build a lasting U.S. business.
Worldwide search. One U.S. focus.
Working humanoid technology
Demonstrated capabilities, a credible team and a realistic path to commercial deployment.
Room to grow in the United States
A limited or developing U.S. commercial presence, with a clear reason to work with a dedicated local distributor.
Long-term commercial alignment
Openness to exclusive U.S. distribution rights, clear responsibilities and mutually agreed performance milestones.
Support beyond delivery
A commitment to training, service documentation, parts availability and continued software support.
How we move forward
Start with a conversation.
Build with a plan.
Our first question is simple: what is your plan for the United States, and what do you still need to succeed here?
01
Understand
Discuss your U.S. goals, product capabilities, readiness and existing partnerships.
02
Align
Explore territory, distribution rights, responsibilities and shared milestones.
03
Validate
Assess the product, market-access requirements and customer pilot opportunities.
04
Launch & grow
Build the sales and operating model in stages, with capital planning tied to an agreed growth strategy.
Meet the partners
Experienced partners.
A shared U.S. focus.
Houston, Texas · International perspective
Humanoid America is a partnership between Avi Tessler and Marshall Lerner, bringing together experience in technology commercialization, U.S. business development and product distribution. Our shared goal is to build lasting U.S. businesses with exceptional international humanoid manufacturers.
Partner
Avi Tessler
U.S. business development & distribution
Avi brings approximately 30 years of experience introducing sophisticated technology products to the U.S. market, including pioneering B2B and B2B2C products that were new to their markets. His background spans entrepreneurship, sales, marketing and hands-on business development.
At Humanoid America, he draws on that experience to build distribution channels and partner networks for innovative products, educate the market, develop customer opportunities and establish long-term U.S. distribution relationships.
Partner
Marshall Lerner
U.S. business development & distribution
Marshall is the founder and CEO of Primary Arms, a Houston-based business spanning product development, e-commerce, wholesale distribution and government sales. His experience includes building supplier relationships and bringing products to market through multiple sales channels.
At Humanoid America, he brings that commercial and operating perspective to U.S. business development, distribution strategy and long-term manufacturer partnerships.
Let’s talk about the United States
Where does America
fit in your
next chapter?
We’d welcome a conversation about your U.S. plans and whether a long-term distribution partnership makes sense.
Contact Avi about a U.S. partnership.
HUMANOIDAMERICA
International humanoid technology.
A focused approach to the American market.